As such, in this chapter, I argue that the case study of RapeLay highlights high-stakes conversations concerning the dangers of cultural imperialism when public morals are used to pressure national industries acting in international markets. Thus, questions arise about the rights of nations to dictate their own policies and how those rights are challenged within international forums and markets. Circumventing rating and classification systems through alternative distribution brings games that are intended for limited distribution within particular markets into larger discourses. Games move in international markets as either commodities that can be purchased in traditional distribution centers (such as stores or online retailers), third-party distributors, or as code that can be downloaded anywhere. In this chapter, I consider the pressures brought to bear on national politics and video game classification systems by international markets, and in doing so, I complicate discussions of game classification, production, and consumption within intended and unintended markets. What this case highlights, however, is challenges brought forward by international markets and third party 2 distribution. Yet Illusion broke no domestic laws the company adhered to regulation and classification guidelines that govern the Japanese game industry. Suddenly, RapeLay, Illusion, and the Japanese game industry were open to international scrutiny, subject to pressure from international human rights organizations, and became a topic on national politics outside of Japan. could buy the game on Amazon (Fennelly 2009). Indeed, this 2006 game did not garner much interest until 2009 when the Belfast Telegraph ran a short report that summarized the game and pointed out that people in Ireland and the U.K. RapeLay, while reprehensible in content, is not abnormal in the Japan PC game market, which is the platform for most sex-simulation games.
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